Kylie Jenner, the youngest member of the Kardashian-Jenner clan, has undoubtedly become one of the most influential figures in beauty, fashion, and social media. Her journey from a reality TV star to a cosmetics mogul and her openness about cosmetic enhancements have significantly impacted women worldwide. In this article, we will explore Kylie Jenner's influence on women, focusing on two significant aspects: the decline of Snapchat and the widespread use of lip fillers.
The Snapchat Debacle
In early 2018, Kylie Jenner took to Twitter to share her dissatisfaction with Snapchat, a social media platform that was once thriving. Her tweet, "sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad," was met with a massive response, causing Snapchat's parent company, Snap Inc., to lose $1.3 billion in market value in just one day. This incident demonstrated Kylie's unparalleled ability to sway public opinion, even regarding a tech giant.
Kylie's tweet highlighted how influential celebrities like her can shape the success or failure of a platform. Her decision to distance herself from Snapchat and endorse other social media platforms like Instagram Stories marked a turning point in the social media landscape. This incident underscored celebrity endorsements' power and potential impact on the digital world.
The Lip Filler Craze
Kylie Jenner's lips have been a focal point of her public image and have sparked a beauty trend that has taken the world by storm. Kylie's initial decision to openly discuss her lip fillers was a departure from the secrecy often associated with cosmetic enhancements. By candidly admitting to her use of lip fillers, she empowered women to make choices regarding beauty and self-confidence.
Kylie's influence extended beyond mere disclosure; her lip kits, featuring lip liners and liquid lipsticks designed to create the appearance of fuller lips, became a global sensation. Women of all ages started seeking lip filler treatments to achieve the plump, bee-stung look that Kylie popularized. While lip fillers are not new to the beauty industry, Kylie's transparency and transformation significantly destigmatised cosmetic procedures, making them more acceptable and accessible to women.
'Positive' and 'Negative' Impacts
Kylie Jenner's influence on women and society has been a double-edged sword. On the one hand, her openness about lip fillers and her booming cosmetics line has empowered women to embrace their unique beauty and make choices that enhance their self-confidence. By breaking down beauty barriers and encouraging self-expression, she has played a part in changing the conversation around beauty standards.
However, there are also concerns about the impact of Kylie's influence. Some argue that her promotion of cosmetic enhancements perpetuates unrealistic beauty ideals, putting pressure on young women to undergo procedures to conform to these standards. Critics contend that such standards can negatively affect self-esteem and mental health, as individuals feel compelled to attain an often unattainable level of beauty.
Kylie Jenner's impact on women, particularly with the decline of Snapchat and the surge in lip filler usage, cannot be overstated. Her ability to shape public opinion and her openness about cosmetic enhancements have transformed the beauty and social media industries. While her influence has had both positive and negative repercussions, it is undeniable that Kylie Jenner has left an indelible mark on the way women perceive beauty and engage with social media platforms. Ultimately, the legacy of Kylie's influence continues to evolve as society grapples with changing beauty ideals and the role of celebrity in shaping them.
